As I have discussed about Urban Outfitters in my previous blog post, I am going to take a look at Zara, another well-known clothing brand, and compare how both of these brands are using social media. The values that Zara, which is one of the largest international fashion companies, defines themselves with are beauty, clarity, functionality, and sustainability. Even though Urban Outfitters and Zara target different segments, it is worthwhile to learn how each of them use social media to promote themselves. Zara actually has lots of followers on their social media platforms even though they do not post very often. So, I am going to talk about the three social media best practices that Urban Outfitters should learn from Zara.